APPROACH
Ahead of the fundraise of their third vintage, an infrastructure fund approached Accellency to explore ways to establish firmly their profile with LPs and maximise the success of their fundraise. Accellency recommended that the client publish a white paper, specifically targeted at LPs to demonstrate the attractive value of this particular infrastructure segment. Leveraging our expertise in the asset class and understanding of LPs’ asset allocation priorities, Accellency researched and produced a c. 20-page document containing data, interviews and other relevant information about the fund’s investment opportunity in Europe. Alongside this, Accellency also developed a condensed teaser format. The documents were published under the name of the investment fund.
RESULTS
This white paper became a powerful tool for the fund to engage their target audience of LPs, contained high quality content in a very professional format and quickly formed a core part of the fund’s go-to-market strategy alongside the fundraising deck, PPM and DDQ. As well as boosting this specific strategy, it also provided a long shelf-life document to establish the investment team’s credentials and increase awareness of the investment fund’s brand.