Thought Leadership – Conviction & White papers

Created in a lab

APPROACH

Having worked for a global healthcare fund on their go-to-market strategy for a private equity fundraising the previous year, the fund approached Accellency to write a pre-marketing research document to support the launch. Building on the new fund positioning, Accellency researched and produced a c. 50-page document containing data, interviews and other relevant information about the fund’s investment opportunity and strategy. Alongside this, Accellency also developed a condensed teaser format. The documents were published under the name of the investment fund.

RESULTS

This white paper contained high quality content in a very professional format and quickly formed a core part of the fund’s marketing strategy alongside the investor presentations, PPM and DDQ. As well as boosting this specific strategy, it also provided a long shelf-life document to establish the investment team’s credentials and increase awareness of the investment fund’s brand.

Around the globe

APPROACH A large investment fund was looking to raise a new vintage of an existing strategy within their private debt practice. Although the strategy was performing well and the fund...

Highway investor days

APPROACH A leading European investment fund engaged Accellency to help them transform their annual LP AGM in order to boost the profile of their GP platform and to establish their...

Working on iPad

APPROACH After acquiring a new specialist team, the alternative asset investment platform of a leading global asset manager engaged us to conduct a strategic review of their project to launch...

Thought leader leadership meeting

APPROACH In the context of a new macro environment and more competitive fundraising landscape, a major global alternative investment manager approached us to review the positioning and distribution approaches of...