APPROACH
Having worked for a global healthcare fund on their go-to-market strategy for a private equity fundraising the previous year, the fund approached Accellency to write a pre-marketing research document to support the launch. Building on the new fund positioning, Accellency researched and produced a c. 50-page document containing data, interviews and other relevant information about the fund’s investment opportunity and strategy. Alongside this, Accellency also developed a condensed teaser format. The documents were published under the name of the investment fund.
RESULTS
This white paper contained high quality content in a very professional format and quickly formed a core part of the fund’s marketing strategy alongside the investor presentations, PPM and DDQ. As well as boosting this specific strategy, it also provided a long shelf-life document to establish the investment team’s credentials and increase awareness of the investment fund’s brand.
