for private companies
Whether you’re thinking about a private exit to a financial sponsor or a strategic buyer, raising capital through a private placement or preparing for an IPO, a strong equity story is essential. This is how your business strategy is transformed into a compelling financial narrative that proves your value to potential investors.
A successful equity story is an aspirational description of your company designed for the next owner integrating the market dynamics, unique value proposition, macro drivers and growth catalysts which validate the business plan and future profitability. This is critical to substantiating your company’s value and achieving your optimal valuation in a transaction.
Accellency’s dedicated equity story practice has designed a systematic methodology to advise and support private companies to:
Before embarking on a transaction process with a sales advisor, it is absolutely crucial to ensure that management teams of portfolio companies are fully prepared to avoid common pitfalls that can significantly reduce valuation or, in worst cases, prevent an exit altogether.
Our dedicated Equity Story practice has developed a systematic Exit Readiness Methodology designed to help portfolio company management teams and their shareholders get exit ready with a condensed programme to ensure they have a positive impact from day one and throughout the sales process.
Accellency works with portfolio companies to deliver:
Following the transformation of portfolio companies during the value creation phase, we work with management and private equity funds to design and execute their financial marketing strategy.
A strong financial marketing strategy enables you to increase valuation & enhance the perception of potential acquirers by creating communications specifically targeted at the private equity community.
Accellency works with private companies to deliver:
To boost valuation in preparation for an IPO or a private transaction, we advise management on every aspect of investor relations and capital markets strategies.
Investor relations is not just for listed companies. With corporates staying private for longer and competition for investment harder than ever, an investor relations strategy is critical for companies considering a transaction in the private markets.
Whether you’re delivering a public presentation, making a media appearance, speaking to small groups or meeting 1-on-1, how you present has a huge impact on what people remember and how they perceive your message.
Most people spend very little time working on their delivery skills, yet delivery can be just as important as content. That’s why our advisory mandates typically include delivery coaching and rehearsals to maximise your impact at important events.
The Accellency Academy offers keynote sessions, group workshops, and individual coaching programmes led by industry experts. Our training combines real-life case studies, insights from behavioural science and practical exercises to elevate your communication and leadership skills.
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