CONTEXT
A leading listed European company was delivering strong operational performance but continued to trade at a valuation discount to the sector.
With a clear goal to focus on its investor audience, the company appointed Accellency to work directly with its CEO, CFO and IR team to strengthen its equity story, better articulate its growth potential and competitive advantages and broaden its appeal to generalist investors.
APPROACH
Drawing on its deep sector expertise and sell-side background, Accellency reviewed the company’s equity story, analysing market perception, peer communications and investor feedback to identify opportunities to strengthen its positioning.
Working directly with the CEO and CFO, while acting as a seamless extension of the IR team, Accellency provides strategic advice and flexible, hands-on support across financial communications. This includes results publications, presentations, press releases, management scripts and speaker preparation.
The mandate subsequently expanded to include a Capital Markets Day, providing an opportunity to further develop the equity story and investment narrative. Accellency worked closely with management to sharpen key messages, highlight growth drivers, develop presentation materials and coach speakers.
RESULTS
A clearer, more differentiated and growth-oriented equity story, consistently communicated across the company’s investor interactions.
The relationship has evolved into a long-term strategic IR partnership, combining deep capital markets expertise, high-quality execution and the flexibility and responsiveness of an integrated team.
